02 · Paid acquisition
← All servicesTikTok Ads
TikTok gives the cheapest reach for aesthetic treatments and the highest rejection rate. The lever is content format, not budget size.
Our angle
A safe versus risky format matrix per treatment type
TikTok's body image and medical claim policies treat before and after content far more harshly than Meta. We map each treatment category to a safe format: process without the end result, clinician education, room tours, question responses, and patient experience angles without claims. That map keeps the account healthy while still selling.
Why clinic TikTok Ads usually fail
- 01Ads cut down from Instagram material, so they feel like ads and get skipped instantly.
- 02Every creative uses the before and after pattern, the one most often restricted.
- 03No Spark Ads, so the clinic account's social proof is thrown away entirely.
- 04No Events API, so optimisation runs blind after tracking updates.
- 05Budget split across five ad groups in week one.
Approach
The order of work.
- 01
Build a local hook library
We collect hooks that actually work on Indonesian FYP in the beauty category, then adapt them into clinic language that stays inside policy.
- 02
Produce UGC with compliant briefs
Creators receive briefs that explicitly state what cannot be said or shown. The brief doubles as a contract annex.
- 03
Spark Ads from best organic content
Proven organic posts get promoted as Spark Ads, so comments and likes keep working as social proof.
- 04
Events API tracking and attribution
Server side events and campaign tags on WhatsApp links so bookings can be traced back to the ad that produced them.
What you receive
- Monthly hook and trend research for beauty and health categories
- Creator briefs including a policy prohibition list
- 8 to 16 videos produced per month depending on package
- Spark Ads setup and creator code permissions
- TikTok Events API implementation
- Weekly reporting through to booking
What we measure
Cost per booking
Compared directly against the Meta channel over the same period.
Three second hold rate
The earliest signal a hook works, before spend gets wasted.
Creative approval rate
Measures how well creators followed the compliance brief.
When not to
If your clinic has no active TikTok account and no plan to produce content regularly, Spark Ads will not work and results will trail Meta by a wide margin.
Questions
Before you ask.
Does TikTok work for high ticket treatments?
It works to build demand, less so to close directly. The pattern we use: TikTok creates awareness and first questions, then Google Ads and Meta remarketing close. Judging TikTok on last click conversion alone almost always makes the channel look unprofitable when it is not.
Who supplies the creators?
We keep a pool of beauty creators in Jakarta, Surabaya, and Bandung. If the clinic has staff or clinicians willing to appear, that almost always performs better and costs less, so we prioritise it.
Often paired with