08 · Digital product
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A one million rupiah clinic website and a website that produces bookings are two different products. The first displays information. The second moves people from curious to scheduled.
Our angle
Every site we build ships wired to tracking on day one
Most clinic sites are handed over with zero conversions wired, then the marketing team spends month one guessing. We ship the site with the pixel, Conversions API, source tags on WhatsApp links, MedicalClinic schema, and a dashboard already reading the data. The site and the ad engine arrive as one object.
What stops a clinic site from producing
- 01Treatment pages with no pricing, when that is everyone's first question.
- 02WhatsApp buttons with no source tags, so no booking can be attributed to anything.
- 03Load times above five seconds on mobile data, and half the visitors leave before seeing anything.
- 04No clinician pages, throwing away the strongest trust signal available.
- 05A booking form asking for 11 fields when three would do.
Approach
The order of work.
- 01
Conversion map before design
We start from the path a visitor should take, not the layout. Every page carries one clear primary action.
- 02
Design and build
Next.js or WordPress depending on who will maintain it. If the clinic team will manage content themselves, we choose what they can actually operate, not what is most advanced.
- 03
Wire booking and tracking
Forms into WhatsApp and CRM, source tagging, pixel and Conversions API, plus ClinicHub integration where used.
- 04
Handover and training
Recorded training, an operations document, and 30 days of support after launch.
What you receive
- Conversion map and site structure
- Full page design and build, responsive and accessible
- Treatment pages with pricing and structured data
- Clinician profile pages
- Source tagged WhatsApp integration and CRM connected forms
- Pixel, Conversions API, and analytics dashboard setup
- Clinic team training and 30 days of support
What we measure
Visitor to conversation rate
Measured per treatment page, not as a site average.
Largest Contentful Paint
Target under 2 seconds on a mid tier mobile connection.
Indexed treatment pages
Pages actually indexed and receiving impressions.
When not to
If all you need is a simple one page profile with no ad or SEO plans, our cost is not worth it. Use a template provider and move the difference into ads.
Questions
Before you ask.
WordPress or custom?
It depends who maintains it. WordPress makes sense if the clinic team wants to add articles and promo pages without a developer. Custom makes sense if the site needs deep integration with booking or patient systems. We answer this after learning who holds it post handover, not before.
How long does it take?
A standard clinic site with 12 to 20 pages usually takes six to nine weeks, provided clinical copy and photos arrive on time. The most common delay is clinician content approval, so we schedule that early.
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