03 · Paid acquisition
← All servicesGoogle Ads
Search is the only channel where a prospective patient arrives carrying intent rather than being interrupted. For clinics, this is usually where cost per booking sits lowest.
Our angle
A per treatment keyword map, not one generic keyword list
Someone typing "nose filler price" and someone typing "aesthetic clinic near me" sit at very different distances from the treatment chair. We split the account by treatment category and intent stage, then give each a landing page that fits. That split usually drops cost per booking the most in month one.
Patterns that wreck clinic Google Ads accounts
- 01Performance Max running alone without a branded Search campaign, so budget drains into irrelevant traffic.
- 02Every ad pointing at the homepage instead of the treatment page being searched.
- 03Conversions counted from WhatsApp button clicks rather than conversations that actually happened.
- 04No negative keyword list, so budget burns on job listings and student assignments.
- 05Location extensions not linked to Google Business Profile, so ads lose their local edge.
Approach
The order of work.
- 01
Build the treatment keyword map
We build clusters for fillers, laser, skin boosters, ultherapy, braces, aligners, and other relevant treatments, including price, location, and question variants.
- 02
Compliance and verification
Google healthcare policy checks, provider verification requirements, and claim adjustments across ads and landing pages.
- 03
Landing page per cluster
Treatment pages with pricing, duration, responsible clinician, and a clear booking path. We build them if the clinic does not have them.
- 04
Call and conversation tracking
Tracking numbers, WhatsApp conversions based on conversations actually replied to, and offline conversion imports from booking records.
What you receive
- Full keyword map per treatment category
- Search, Performance Max, and remarketing account restructure
- Negative keyword list maintained weekly
- Landing page creation or repair per treatment cluster
- Call tracking and WhatsApp conversion tracking
- Offline conversion import from clinic booking data
What we measure
Cost per booking
Split per treatment category, not an account average.
Branded search impression share
Keeps competitors from buying your clinic's name.
Replied conversation rate
A conversion the front desk never replied to does not count as a conversion.
When not to
If your clinic just opened with no Google reviews, Search results will be capped by trust, not by ads. We recommend spending the first three months on Google Business Profile and reviews.
Questions
Before you ask.
What is the minimum Google Ads budget for a clinic?
For one city and three to four treatment clusters, anything under 10 million rupiah a month usually produces data too thin to optimise. We prefer starting with one properly funded cluster over five starving ones.
Is Performance Max mandatory?
No. Performance Max helps once the account has clean conversion signals. Running it on a new account without booking data hands your budget to a system that does not yet know what a good customer looks like for your clinic.
Often paired with