06 · Authority
← All servicesMedia Partnership and Press Release
A cheap press release blasted to 30 unread sites produces nothing. What produces value is coverage that makes Google and AI engines recognise your clinic and clinicians as real, credible entities.
Our angle
We count coverage by authority impact, not outlet volume
One article in a health outlet that is actually read, naming the clinician and their credentials, is worth more than 30 copies of a press release on aggregator sites. The reason is technical: Google and language models build entity understanding from consistent mentions across trusted sources. It also decides whether your clinic gets named when someone asks an AI assistant about the best clinics in your city.
Why cheap press releases do not work
- 01Distribution to aggregator sites with no readership, often flagged as paid content.
- 02Copy naming the clinic but never the clinician's credentials, so no entity gets built.
- 03No real news moment, so editors have no reason to run it.
- 04No alignment with structured data on the clinic site, so the signals never connect.
Approach
The order of work.
- 01
Map genuinely newsworthy moments
Branch openings, new technology arrivals, clinician certifications, collaborations, interesting internal data. We build the publication calendar from real moments, not a monthly quota.
- 02
Build the clinician entity profile
Clinician profile pages with structured data, verifiable credentials, and consistent name usage across every publication.
- 03
Curated placement
Health and lifestyle outlets with real readers, plus local media for clinics that depend on local search.
What you receive
- A moment based publication calendar covering the next quarter
- Press release and advertorial copywriting
- Placement in curated outlets with a link report
- Clinician profile pages with structured data
- Quarterly authority impact summary
What we measure
Verified entity mentions
Count of publications naming the clinician together with credentials.
New referring domains
Measured quarterly, not per article.
Presence in AI answers
Tracked through a fixed set of test prompts each month.
When not to
We do not sell outlet count packages. If what you need is 30 links as cheaply as possible, there are providers better suited and cheaper than us.
Questions
Before you ask.
Does paid coverage hurt SEO?
Not when handled properly. Links from paid content should carry the sponsored attribute per Google's guidance. The real value comes from entity mentions and referral traffic, not from gaming the algorithm. We design the programme assuming the links count for nothing in ranking terms.
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