Case studies

Including the onesthat did not work.

Every case here carries the starting condition, what we changed, results with a stated period, and the part that missed. That last part is what makes the first three believable.

This table shows our reporting format using sample figures. Client cohort data cleared for publication will replace it. We chose to flag this openly rather than publish numbers you cannot verify.

Every row here can be questioned down to its root.
Clinic	Category	Months	Ad spend	Leads	Booked	Attended	Cost/booking	Revenue	ROAS
Aesthetic Clinic ASouth Jakarta	Skin & laser	01-06	IDR 248M	1,412	486	71%	IDR 510K	IDR 1.84B	7.4x
Aesthetic Clinic BSurabaya	Injectables	01-05	IDR 97M	738	241	66%	IDR 400K	IDR 612M	6.3x
Dental Clinic CBandung	Aligner & implant	01-09	IDR 172M	604	178	74%	IDR 966K	IDR 1.10B	6.4x
Dental Clinic DBali	Orthodontics & veneers	01-06	IDR 44M	921	402	83%	IDR 109K	IDR 386M	8.8x
Aesthetic Clinic EMedan	Facial & skincare	01-04	IDR 68M	1,106	214	48%	IDR 318K	IDR 121M	1.8x

Dental Clinic C
Long decision cycle. Month one enquiries only closed in month four.
Aesthetic Clinic E · failed
The cohort that failed. Cheap leads but a 52 percent no show rate, caused by no tiered reminders and an average four hour chat reply. We recommended ending the engagement in month four. We show this case because hiding it would strip the four rows above of meaning.

Clinic names are anonymised per confidentiality agreements. Category, city, and every figure are unchanged. Clients who allow attribution appear on the case studies page.

How we calculate every column